Celebrating the full Rolex experience in Boston

This May, Boston-based Long’s Jewelers is celebrating a major accomplishment: the first anniversary of opening the city’s first Rolex boutique in the Back Bay shopping spot on Newbury Street. The two-story store allows customers to immerse themselves in the Rolex experience, from choosing a watch to building a relationship with the team that helps take care of your watch for the rest of its life.
Most importantly, the team is trained with the necessary skills and technical knowledge to help you make the choice that will last a lifetime. That’s why, according to Craig Rottenberg, president of Long’s, the team is eager to ensure an unparalleled experience when visiting the boutique.
“The Rolex boutique on Newbury Street has been a dream of ours for a decade,” Craig said.” The project took nearly three years, from concept to design to construction.
The first order of business was to find the perfect location for the Rolex boutique.” Long’s knew that only a prestigious location would be right for the store we envisioned, and the first block of Newbury Street was our only choice,” Craig said.” We found an amazing two-story location that allowed us to create a unique, luxurious experience and a welcoming environment to showcase the products and the services we offer.”
Rolex enthusiasts are diverse, and the boutique has attracted many customers in its first year.” We have seen old friends, made many new ones, and welcomed many of Boston’s most popular athletes and celebrities!”. The positive and enthusiastic feedback we’ve received from our customers is like nothing I’ve ever seen.”
Each watch comes in a beautiful gift box that not only protects your watch but is also a symbol of dedication. Because provenance is important to many watch enthusiasts, the presentation box also includes your watch’s owner’s manual with instructions on how to use and care for your watch. The boutique will also fill out and date a fake Rolex guarantee card to prove the authenticity of your watch.
Quality is another key issue. Not just the chronometer-certified movement or the carefully crafted dial, case, and bracelet but also the quality of the long-term service associated with the watch. When you are ready to take your new Rolex home, the boutique will fully wind the watch, set the time, date, and day, check the functions, and verify the tightness of the crown.
And, because your story is still being written, the Newbury Street boutique can help you adapt to changes in your life. Official Rolex retailers, for example, have the expertise and tools to adjust your replica watches bracelet or band to the perfect size and maximize your comfort. The service staff can add or remove any links as needed for metal bracelets and place any extra links in your presentation box.